I've been trying to figure this out for a while and I'm truly stumped.

What exactly (in no uncertain terms) is THE GAME involved in this Meeroo dynamic?

What do we win for all of these points?
Was it to get special discounts in the Regard Store? Because that's not exactly a win if we have to spend more money.

Is there a grand prize at the end for the top fellowship?

If so, does that mean that the Roo code will be discontinued so that we can no longer breed them?

I'm really try to understand the "GAME". I can't seem to find a thing on it.